The 22-Point Website Conversion Checklist Every Indian Business Should Use

The average website in India converts at under 1%. The best converts at 6–10%. The gap is rarely talent or budget — it is discipline. Here is the checklist we run on every Brand Ur Business website project.

Speed & Foundations

1. Mobile load time under 2.5 seconds on 4G 2. Lighthouse Performance score above 85 3. Cumulative Layout Shift (CLS) under 0.1 4. HTTPS everywhere, no mixed content 5. Responsive design tested on actual budget Android phones, not just devtools

Above-the-Fold Discipline

6. Single, clear value proposition in one sentence 7. Sub-headline that names the buyer's pain or outcome 8. Visible CTA above the fold (button or form) 9. Trust signal in the hero (reviews count, client logos, certification)

Trust & Credibility

10. Google reviews widget with rating visible 11. Client logos (real ones, not stock) 12. Detailed About page with founder photo and story 13. Visible address, phone, GST number, registration details

Conversion Architecture

14. WhatsApp click-to-chat button (sticky on mobile) 15. Floating call button 16. Short forms — name + phone only for top-of-funnel 17. Multi-step forms for higher-intent offers 18. Lead magnet (free audit, guide, calculator) for cold visitors

Content & Copy

19. Benefits before features 20. Specific numbers ("3.2x ROAS" beats "great results") 21. Customer testimonials with photos and names 22. FAQ section addressing the top 8–10 buying objections

Bonus: Analytics

• GA4 with conversion events configured
• Microsoft Clarity or Hotjar for heatmaps and session recording
• Conversion rate reviewed weekly, not annually

When you implement even 15 of these 22 points, conversion typically doubles within 60 days. Try it.