Performance

Paid Advertising & Performance

Performance marketing built around your unit economics, not vanity metrics.

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Paid media is the fastest channel to revenue when it is set up correctly — and the fastest way to burn budget when it is not. Our performance team has managed crores of ad spend across categories. We obsess over CAC, ROAS and LTV — not impressions.

Platforms we run

  • Google Search Ads (high-intent)
  • Google Performance Max & Display
  • YouTube Video & Pre-roll Ads
  • Meta Ads — Facebook & Instagram
  • Instagram Reels & Story Ads
  • LinkedIn Ads (B2B & ABM)
  • Retargeting & Lookalike Campaigns
  • App Install & E-commerce Catalogue Ads

Our Performance Process

Step 1 — Pixel & conversion tracking audit. Step 2 — Funnel & landing page review. Step 3 — Creative concepting (15-20 variations per launch). Step 4 — Structured testing (audiences × creatives × placements). Step 5 — Daily optimization & weekly reviews. Step 6 — Scale winners, kill losers.

Creative is the new targeting

Modern ad algorithms reward creative diversity. Our in-house creative cell ships 60+ new ad creatives every month — statics, reels, UGC, motion graphics — so the algorithm always has fresh material to test.

What you receive

Conversion Tracking Setup (GA4, Meta CAPI)
60+ Creatives per month
Daily Optimization
Weekly Performance Reports
Monthly ROAS Review

Frequently Asked Questions

What ad spend do you recommend to start?+

Minimum ₹50k/month per platform to gather meaningful signal. Sweet spot is ₹1.5–5L/month.

Do you handle creative?+

Yes — statics, motion and reels are bundled in.

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